About the Project

Veszprém-Balaton 2023, as the European Capital of Culture, is on a mission to bring creativity and culture to life in this vibrant region. The brand is all about capturing that energy, with a dynamic logo that features a bold spark and the letter 'V'—a nod to Veszprém.

The brand's colorful identity is flexible and diverse, perfect for a year packed with exciting programs and events. As the brand grows and changes throughout 2023, its versatile design elements, especially the sticks, will be used in different ways—whether as eye-catching patterns or unique design details, all bursting with color.